Ray Hollingsworth needed only a single rejection letter from a leading UK poetry publisher in 1998 to make him decide to form his own company and release his alternative and groundbreaking work. The Erotic Cafe (1999), The Pornstar and the Priest (2001) and Blueprint for Life (2004) are the results so far.  Against all the odds, and in what is becoming a declining market in terms of sales, Ray's titles are now among the best-selling poetry books in the country. This has been achieved with the support of the leading chains who have given the titles a core stock status and by innovative use of retail environments such as hair & beauty salons and music stores.